You write values questions people can agree or disagree to, and then you use some fancy statistical routines to be able to characterize who's in what group.

Neighboring is one of the biggest concepts in America. People want connections. And as good community developers, we should recognize what it means to create community.

We were trying to characterize the lens through which people see the world.

We were trying to characterize the lens through which people see the world. A community is a collection of symbols and images. And we wanted our symbols and images to be better than the other guy's.